Helping medtech founders bridge the gap between breakthrough technology and business success.

From the field · Fundraising

“Here’s the unfortunate truth: if you don’t have a lead, you don’t have anything. VCs all the time say, ‘Well, if you get a lead, then I’ll come in.’ That’s frankly BS.”
Sal Braico Co-founder & CEO, Pivotal Health
From “MedTech Fundraising: Tactics from Three Downturns” →

From the field · Regulatory

“Your claims determine your pathway, your pathway determines your evidence requirements, and your evidence requirements determine your budget and timeline.”
Ery Anguiano Founder & Principal, Apsis Consulting Group
From “Regulatory Due Diligence 101” →

From the field · Product

“We didn’t have a finalized product. Once we had our first letter of intent signed, that’s when we started building.”
Victoria Lahutskaya CEO & Co-founder, Tori Health
From “5 Healthcare Startup Mistakes” →

From the field · Pivot

“When you pivot, you are not just impacting the founding team. You’re impacting the whole company. Who’s bought in, who’s not?”
Jolly Nanda CEO & Founder, Altheia
From “When Should a MedTech Startup Pivot?” →

From the field · Clinical Partnerships

“Always please do compensate your MDs and any healthcare professionals. Honorariums protect your IP, and they protect the IP generated through your discussions.”
Matthew Mace President & Co-founder, Study Connect
From “How to Partner with Physicians” →

From the field · Cybersecurity

“Once you tunnel in and find out—oh yeah, that USB port, ‘but we’re not really using that for anything.’ It’s still communications.”
Christopher Gates Founder & CEO, arsMedSecurity
From “Introduction to Medical Device Cybersecurity” →

Featured Guide

MedTech Startup: The Definitive Guide for Founders and Board Members

Three out of four medtech startups fail — not because the science is wrong, but because the sequence is. Regulatory strategy, funding milestones, team composition, and the mistakes that kill companies before they reach the market.

Read the Guide →

Start Here

Just starting out?

The definitive startup guide, plus lessons on design and common mistakes.

Raising capital?

Fundraising tactics from three downturns plus current market data.

Navigating FDA?

Why claims come first and the myth of wellness exemptions.

Something not working?

A diagnostic framework to systematically identify what's holding you back.

Fundraising & Capital

MedTech Fundraising: Tactics from Three Downturns

Sal Braico, CEO of Pivotal Health

Why "VCs are sheep — you just need to convince one." How to create FOMO, why you need to talk to 100 investors, and the uncomfortable truth about lead investors.

Fundraising & Capital

MedTech Venture, Partnership & M&A Trends

Chris Dokomajilar, CEO of DealForma

$12.1 billion in MedTech venture funding this year, but early-stage rounds are scarce. Where the money is going and how deal structures are shifting.

Regulatory Strategy

Regulatory Due Diligence 101

Ery Anguiano, Founder of Apsis Consulting Group

How Owlet lost $23M and 2 years by skipping regulatory homework. Why "claims come first," and a framework for scoring regulatory risk.

Product & Design

Medical Device Design: Prototyping, Journey Maps & Testing

Abhi Ghavalkar, Co-founder of Third Space Therapy

From plumbing parts to a Fast Company award. Customer journey mapping, the paperclip as the best design ever, and how to craft "11-star experiences."

Product & Design

From Idea to Impact: Prioritizing Early MedTech R&D

Nathan Friedman, CEO of HemaSense

A framework for tackling "death blow uncertainties" first. How to categorize technical, market, and business risks — and why you're selling two products.

Strategy & Diagnostics

Diagnosing a MedTech Startup: A Founder's Checklist

John Knox

A systematic framework for identifying what's holding your business back. Vision-setting, regulatory coordination, constraints management, and root cause analysis.

Building & Pivoting

5 Healthcare Startup Mistakes (and How to Avoid Them)

Victoria Lahutskaya, CEO of Tori Health

Why the hockey stick is a lie (expect the rollercoaster). Hiring for agency over resume, why praise isn't validation, and how healthcare sales cycles will humble you.

Building & Pivoting

When Should a MedTech Startup Pivot?

Jolly Nanda, CEO of Altheia

How Curative went from sepsis diagnostics to COVID tests to a health plan. When to pivot, how to bring your team along, and why 90% of startups fail.

Partnerships & Adoption

How to Partner with Physicians as a MedTech Startup

Matthew Mace, President of Study Connect

Why junior clinical trialists outperform big names. A compensation framework for advisors and how to match physician personas to your development stage.

Partnerships & Adoption

The Three Overlooked Seeds of Innovation Adoption

Shervin Majd, CPO of Footura

Why 86% of projects fail from poor communication. Executive buy-in gets you in the door; middle management and frontline users keep you there.

See every essay →

From the Summit

Want the unvarnished version?

Recorded talks from the MedTech Summit — what worked, what didn’t.

Watch the talks →