About MedTech Connect
MedTech Connect publishes practical insights from founders and operators who've built healthcare companies—raised capital in brutal markets, navigated FDA pathways, run clinical trials, and made plenty of mistakes along the way.
Practitioner-led. Specific. Hard-won lessons only.
Published by Moving Average Inc. MedTech Connect is the editorial publication of Moving Average Inc., John M. P. Knox's medtech advisory practice. Each essay is reviewed by John before publication—the calibration stickers on essay pages record when, and by whom.
What We Publish
Our essays and summit talks cover the topics that keep MedTech founders up at night:
- Fundraising: Why you need to talk to 100 investors, how to create FOMO, and the truth behind "if you get a lead, I'll come in"
- Regulatory strategy: How companies like Owlet lost years by skipping homework, and frameworks for scoring regulatory risk before you build
- Pivoting: When the data says your original idea won't work—and how to bring your team along emotionally
- Design: Customer journey mapping, scrappy prototyping, and why the paperclip might be the best design ever made
- Clinical partnerships: Compensation frameworks for MD advisors, and why junior trialists often outperform big names
- Scaling adoption: Why executive buy-in gets you in the door, but middle management keeps you there
The Practitioners
Our contributors are founders and operators who've shared their scars at the MedTech Summit—not consultants or analysts. Here are some of them:
- Sal Braico (Pivotal Health) — 20+ years, three economic downturns → Fundraising in a Difficult Capital Raising Environment
- Ery Anguiano (Apsis Consulting) — 50+ startup regulatory assessments → Regulatory Due Diligence 101
- Nathan Friedman (HemaSense) — 19 years at W.L. Gore developing implantables → From Idea to Impact
- Victoria Lahutskaya (Tori Health) — Building AI-powered mental health care → Five Mistakes I Made Building a Healthcare Startup
- Jolly Nanda (Altheia) — Two decades of healthcare and consulting experience → Adapt to Thrive: The Role of Pivoting
- Matthew Mace (Study Connect) — 16 years in cardiovascular clinical research → Partnering with MDs as an Industry
- Abhi Ghavalkar (Third Space Therapy) — From plumbing-part prototypes to Fast Company awards → Designing for MedTech
- Shervin Majd (Footura) — 20 years scaling healthcare innovation → Three Overlooked Seeds of Innovation Adoption
- Chris Dokomajilar (DealForma) — Tracking 39,000+ life sciences deals → MedTech Venture, Partnership, and M&A Trends
MedTech Summit
We host the MedTech Summit, where founders share what worked and what didn't. No keynote platitudes—practitioners talking to practitioners. Talks are recorded and published as essays so the insights reach beyond the room.
About John M. P. Knox
John founded MedTech Connect after mentoring 200+ founders and seeing the same questions come up repeatedly. The answers existed—scattered across the heads of experienced operators—but weren't easily accessible to MedTech and HealthTech founders.
John's background: John has worked in seven industries, including helping develop a Class III neurostimulator, holds seven patents, and has been on both sides of the table as an angel investor and LP in startup accelerators. He's also written Diagnosing a MedTech Startup, a framework for identifying what's holding a business back. But MedTech Connect isn't about his experience—it's about capturing the collective knowledge of people who've done the hard work of building healthcare companies.
Moving Average Inc. is John's medtech advisory practice. MedTech Connect publishes the patterns he sees there; the advisory engagements are where the work gets done—on the strategic and technical challenges that don't have obvious answers, the hidden misalignments between product, team, and market that quietly stall growth. If that sounds like your situation, let's talk.
Connect
- LinkedIn Group — Join the conversation
- Essays — Start reading
- MedTech Summit — Watch the talks